Warda Ferdous
I’m a Product Designer with extensive experience in creating meaningful experiences and delightful products that enhance user’s lives. Over the years, I have honed my skills as a detailed-oriented problem solver who thinks critically and confidently applies best design practices to improve people's experiences and make a positive impact in the world.
With my expertise spanning Product Design, UX strategy, Research, Interaction Design, and Visual Design, I possess significant experience in shepherding products from concept to launch. My approach is rooted in empathizing with user insights, as I continually seek user validation while embracing collaboration and feedback. I thrive in dynamic environments, comfortable working alongside agile teams, and adept at collaborating with other members of the design and development teams, as well as key stakeholders.
When I'm not immersed in the world of design, you'll likely find me wandering the mountains of Vancouver with my camera in hand, capturing moments of awe-inspiring landscapes and natural beauty. Alternatively, I'm often found planning for my next adventure, eagerly anticipating the next destination to explore. Feel free to check out my visual journal to get a glimpse into my perspective and travels.
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EDUCATION
Simon Fraser University
BA- Interactive Arts & Technology
Concentration in Design
2014 - 2018
Honor
FCAT Dean's Honour Roll
2016
EXPERIENCE
Microsoft
Senior Product Designer
2021 - Present
PayByPhone | Volkswagen
Product Designer
2016 - 2021
Halalme
Lead Designer & Co-Founder
2017 - 2019
FEATURES
Personal project Halalme, featured on Daily Hive, The Peak and selected as one of the top 6 finalists for the Coast Capital Savings Idea Prize
PLATFORM EXPERIENCE
Android
iOS
Web
Virtual Voice Assistant
Watch OS
Virtual Reality
UX CERTIFICATION
Nielsen Norman Group
Information Architecture
Journey Mapping
VUI CERTIFICATION
Amazon Web Services (AWS)
Designing for Conversation
DESIGN SKILLS
Design Systems, Persona Creation, Story Boarding, Wireframing, Prototyping, Interaction Design, Journey Mapping, Visual Design, Information Architecture
RESEARCH SKILLS
Design Sprint, Concept Test, Usability Test, Diary Study, Tree Test, Card Sort, Interview, Survey, Competitive Analysis
TECHNICAL SKILLS
Figma, Sketch, Illustrator, Photoshop, Lightroom, After Effects, Premiere Pro, Invision, Abstract, Zeplin, Overflow, Axure RP, Prototypr, Microsoft Office, Apple Keynote, HTML, CSS, little bit of JavaScript
Design Process
The creative method of creating a solution to a problem can be a maze. That’s why I follow the Double Diamond model in my design process.
Double Diamond Model
It is a creative method of creating solution to a problem. The two diamonds represent a process of exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).
Double Diamond design model has four stages:
Discovery
Definition
Development
Delivery